CX Lavender is organised by guilds that represent specific skillsets, rather than traditional departments. When you work, it will be in collaboration with people from across the guilds, each bringing with them a unique set of insights and expertise.
The Business Management guild oversees projects from rough concepts through to unstoppable campaigns. We liaise with clients, brief in creatives, and have the management skills to ensure all parties are happy with a project’s end results.
The Strategy & Experience Design guild spots growth opportunities for our clients by strategically reviewing the marketing funnel. We then lean on best-in-class design principles and use co-creation, innovation methods and behavioural science to design category-leading, user-validated digital and physical experiences.
The Creative guild is responsible for concepting and executing intelligent and hard-working creative solutions in answer to client and customer problems. This could be in the form of anything from a personalised email, dynamic social content or even a fully integrated above and below the line campaign.
The Research guild uses qual and quant methods to understand organisational and user motivations, pinpoint emerging opportunities and identify customers' latent needs. We're big believers in first-party data and evidence-based insights, so if the research doesn't exist, we'll go and find it ourselves!
The Development guild handles everything from making apps and websites to creating new, innovative programs. We have the technical skills and innovation to turn the creative team’s vision into a refined, market-ready reality.
Senior Copywriter Tash shares her unexpected journey from Business Management to Creative.
Alex takes us on her journey from 2015 Genus Grad to Senior Designer.
